I was talking with a coach this week who went full-force in her professional coaching practice a mere three months ago. She courageously took the leap. She started. This is huge. So many people don’t even get that far.
What I loved about our conversation was her willingness to experiment and get uncomfortable. One of the key components of success is our threshold to withstand discomfort. How quickly are we able to get back up and start again when we fall down? And how willing are we to do this time and time again?
How to Grow
Growing a coaching practice (or any business for that matter) can feel overwhelming—no matter how long you’ve been at it. Should I focus on individual clients? Leading groups? Growing my email list? Building a presence on social media? Creating an online program? Buying Facebook ads? Bringing on a team member?
It’s exhausting just writing the options, much less choosing one. There are so many questions. And the answers only come through trial and error—by taking action and receiving feedback.
One very clear form of feedback is your bank account. Are the actions you’re taking bringing in the revenue you want? If no, it might be time to adjust your plan.
One of my clients has been immersed in online marketing for years. She knows how to grow a list, create sales funnels, and lead joint-venture promotions, yet, she experienced mediocre results in filling her own programs.
Another coach I supported has a massive following. She leads a highly successful podcast, and yet, wasn’t making the kind of money she wanted.
Both of these women received the feedback from their bank account and decided to learn a new and different approach—one based in service, not sales. One where giving was the focus, not getting. And, they each experienced amazing results.
The first client used what she learned to enroll 25 people into her first live workshop. She filled it in two weeks.
The second client sold-out her retreat for the first time ever by applying what she learned.
Hate Business Development = Small Bank Account
Most coaches (creatives, consultants, therapists) love their craft and hate business development. I know because I was one. I just wanted a waitlist of people who wanted to work with me. And, I very quickly realized, if I wanted to eat, I needed to do something else while building that waitlist.
Love Business Development = Game Changer!
Learning to love business development was a choice that changed everything. Through trial and error, I found a way to grow my business with heart, meaning, real connection and real results for my clients and myself.
2 Spaces Left
If you’re curious about how to create this too, I have two spots remaining in my upcoming coaching mastermind group—the Coaching Immersion Adventure. This is a highly selective program for nine female coaches/consultants.
It’s not right for everyone—and for this reason, I make a point to talk with each person interested. This is part of the giving I mentioned above. My commitment is to provide value no matter what.
If you’re interested or would like more information, let’s talk. Email me at firstname.lastname@example.org and we’ll get something on the calendar.
With Fierce Loving,