FOR COACHES

 BEHIND-THE-SCENES

an audio series about what it really takes to build and maintain a thriving coaching business

If you've ever wanted to peek behind the curtain
into someone's coaching business, you are in for a treat!

— Welcome to —

Behind-the-Scenes for Coaches!

This interview series highlights real stories about my clients' and colleagues' journey to success—including the challenges, the missteps, valuable learnings, and successes along the way. Think: Starting fees versus where they are now. How they decide their offerings. What has been most effective in their enrollment (groups and one-to-one). Whether they have a team and when they decided to outsource assistance. How they faced their fears and more.

Since launching the series I’ve received such beautiful feedback. 

  • One coach borrowed an idea he heard in an interview, applied it, and filled his workshop. 

  • Another started to boldly go for her dreams, and now new opportunities are opening for her left and right. 

  • And, yet another coach, gave herself more permission to slow down and rest. She embraced the season she was in. 

Honest stories are powerful.

If you’re a coach looking for inspiration, clarity, comfort and so much more, this series is for you. I release a new episode once a month to my coaching community. I also share additional resources, insights, learnings, and events on how to: 

  • Stop pleasing and start serving

  • Thrive in your relationship with money

  • Find clients in an effective, authentic way

  • Build community with joy

  • Create offers that reflect your uniqueness

  • Stand for the value of your services

  • Embrace discomfort

  • Coach to create transformation

  • And so much more.

Ready to get inspired, uplevel your work,
and feel not so alone on your journey?
Fill in the form below.

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You’ll receive instant access to all past Behind-the-Scenes for Coaches interviews, as well as two of my most requested videos.

The Goal vs.
The Game

This video is from my end-of-year complimentary program for coaches called 12 Days of Coaching. In it, I dive into the goal-setting process and highlight a clear distinction between your goal and the game you play to get it.

Fill Your Groups with
Joy and Grace

Filling and leading groups is definitely my sweet spot. I’ve led at least one group (if not more) each year since starting my practice over a decade ago. In this video, I share the step-by-step process I use to fill my programs. If you’re interested in leading groups, workshops, and retreats, this is the most effective way I know to sell out your programs.

To join my community and receive these gifts, plus bi-monthly newsletters,
sign up now!

*By submitting, I agree to the Terms of Use and Privacy Policy.

Testimonials

  • Carolyn Freyer-Jones

    author, master coach and creator of the CFJ Coaching Success School

    "There are many coaches out there who work with coaches in their businesses.

    None of them are Amber Krzys. I have witnessed Amber help coaches go from under earning to finally earning, and from a modest income to an excellent one (multiple six-figures). She's not a good coach of coaches—she's a great one. That's why she's on the faculty at the CFJ Coaching Success School and it's why I know that if a coach gets to work with her one-on-one, great things are going to happen. She coaches deeply on the inner terrain and the outer one with deep love and dedication. Any coach I know who’s worked with Amber considers it one of the best decisions that they have EVER made."

  • Devon Bandison

    author and the go to Mind Coach of the NBA

    "Amber Krzys is a one of a kind human being and you will be hard pressed to find someone with her special combination of love, generosity, listening and commitment to service in the world. She has dedicated her life to making a difference and she delivers in such a fiercely loving way. I've come to know some of the people who Amber has worked with as a coach and have witnessed the results they have achieved as a result. Both the outer transformation (income, relationships, business etc.) and most importantly the inner transformation (presence, peace, spaciousness, fulfillment). Amber is a coach that you want in your corner if you're ready to uplevel your life."

  • Sarah Goodson

    Executive Coach, Founder of Three Beats Consulting

    "Prior to my apprenticeship, I coached under Amber in various ways for 2 years. However, the apprenticeship was like a “superboost” for my life and work. It became a magnet for quite literally everything I have wanted for most of my life.

    This program was the biggest financial investment I have ever made in myself, and I made my investment back the month after I launched. A lot more goodness happened as a result as well: My husband and I bought our dream house, I increased my client load and created new programs, and I worked less hours and took a lot more time off, felt more spaciousness in my life, and had extensive time with my daughter.

    Apprenticing under Amber also brought me across the threshold of running a multiple six-figure coaching practice before we were halfway through.

    The internal and external gifts of coaching with Amber continue to flourish. I’m deeply grateful for this profound opportunity and how much expansion it’s brought to every area of my life. It has been unforgettable and truly life-changing.”

  • Amy Hruby

    Executive Coach

    “I am currently enrolled in amber’s advanced group for coaches and it has been amazing. I call it a one-stop-shop for coaches. What I mean by that is the group not only focuses on goal line successes but also inner ones too. So far with Amber’s expert coaching, I’ve launched my website, had my highest billings month to date ($56k), faced my fears of experiencing deeper intimacy with my husband, and learned to dream bigger dreams for myself. Amber’s company is called “fierce loving” and she brings her fierce loving to every single group call and group intensive she leads. I’ve transformed because of her loving presence and leadership, and she is my biggest cheerleader. I’m so happy I’ve made this investment for myself and you will too if you dare to dream and choose to work with amber. Your coaching practice and your life will never be the same—it will be glorious.”

  • Jacqui Mendez

    Licensed Family Therapist and Professional Life Coach

    “Working with amber has been life changing. In a very short time, I was able to drop old stories, gain clarity on how I love to serve and anchor into my own style of leadership. I co-created a thriving hybrid coaching-psychotherapeutic practice meeting my financial goals in less than 6 months. And, I did this without having to work harder or sacrifice more.

    In my work with Amber, I experienced what it really means to co-create with Spirit and relax into completing one thing at a time with great love and care. I was able to see where my medicine is needed in the world and how to offer it with much grace and ease.

    I am so grateful for Amber’s love, encouragement and her ability to mirror back to me who I really am in those moments when I had forgotten.”

about amber

Amber Krzys is a dedicated coach and spiritual teacher committed to helping individuals connect with their true nature and realize their fullest potential. Born and raised in Charleston, WV, Amber attended Point Park University, where she earned a BFA in musical theater. Her journey led her to the Broadway and touring company of the musical Mamma Mia. In 2009, she transitioned from theater to earn an MA in Spiritual Psychology from the University of Santa Monica and founded two flourishing businesses—Fierce Loving, Inc. and bodyheart.

With over a decade of experience, Amber blends transformational coaching with spiritual principles to offer a compassionate and intuitive approach to self-discovery and professional growth. Her work emphasizes the profound connection between the body, heart, and mind, encouraging clients to tap into their innate wisdom for healing, deeper understanding, and a greater sense of freedom.

Amber’s influence extends beyond one-on-one and group coaching, as she is a sought-after speaker and workshop facilitator, known for her engaging and relatable style. Her dynamic presence has made her a compelling voice in her field, inspiring many through her talks and workshops.

Amber holds certifications in various coaching methodologies and has trained under renowned leaders such as Byron Katie, Robert Holden, and Drs. Ron and Mary Hulnick. She is also an advocate for body acceptance and self-love, creating the "bodyheart" campaign to help individuals cultivate a loving relationship with their bodies.

Amber is committed to helping others connect with their inner wisdom and live lives of greater fulfillment, joy, and purpose. To get started on your journey, she invites you to receive the "Live Your Best Day Guide," a free resource offering three simple, yet powerful actions to create your day rather than react to it. When not working, you can find Amber enjoying the sunny outdoors in Los Angeles with her loving husband and rescue pup, Matzah.