FOR COACHES

 BEHIND-THE-SCENES

an audio series about what it really takes to build and maintain a thriving coaching business

We often see someone's success, but we don't hear about their stumbles along the way. These honest conversations with my clients and colleagues are about what's really required to grow a thriving practice.

We'll peel back the curtain to highlight someone's first year in business (their fees/packages/income), as well as their perceived failures, learnings, and triumphs.

My hope is you'll find comfort and inspiration in this series.

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  • Morgan Northway is a Life Coach living bicontinental between Los Angeles and Vienna with her husband.

    After moving to LA she landed her dream job in the fashion industry, where she worked with brands like; Kate Spade, J Brand and Ted Baker. She realized this wasn’t what she wanted. She quit the dream job and walked away from the prestigious title and salary. This was the beginning of her journey into self discovery and transformation that opened the path to creating a life beyond her wildest dreams.

    She now supports other women in going after their own dreams through one-on-one coaching, group programs, and retreats. She has spoken and taught at events around the US with 5,000 + attendees. (morgannorthway.com)

    • How Morgan let herself dream (and dream bigger) for her life—and how you can too!

    • The importance of connections/community and ways to expand yours.

    • The value of taking uncomfortable action.

    • Morgan's starting fees and income, as well as where she is today.

    • How she decides what to create in her practice.

    • And so much more...

References from the session:

Morgan's Website
Morgan's Instagram

  • Originally a successful actress in Hollywood, Sascha Alexander added a coaching career to her path after her life took an unexpected turn and she became disabled with Lyme Disease, Hashimoto's, and MSIDS. She spearheaded her own healing and after solving her own case, she opened the doors of her business to help as many sick people as possible find their own way through the dark.

    From 2018 to the present her business expanded to include other areas where she experienced personal transformation: trauma recovery, wealth creation, entrepreneurship, healing from addiction, living a fulfilling life as an artist, and ultimately creating a meaningful, peaceful, and uplifted life that heals us, and the world.

    Sascha believes in a world where each of us has all the resources we need to heal generational trauma, give our gifts, and burst through inner glass ceilings to become the leaders the world desperately needs us to be. This is her life mission in both her art and her coaching. (saschaalexander.com)

    • How Sascha's health journey was a catalyst for launching her coaching practice and growing community.

    • How she embraces her many passions and makes room for more than one career.

    • The importance of caring about people's stories—including your own.

    • What do after you take uncomfortable action.

    • Sascha's starting fees and income, as well as where she is today.

    • And so much more..

    • How Rohini's young adult experience of extreme anxiety informs her work today.

    • How she started her coaching practice—and went from being an international model to a therapist to a coach!

    • The benefit of prioritizing rest.

    • How she decides what to create in her practice.

    • The profound moment of enoughness that changed her life forever.

    • And so much more...

  • Rohini has a varied background from working and studying as an academic cultural geographer to becoming an international model, then a licensed marriage and family therapist, and now a transformational coach and trainer.

    Rohini is the co-founder with Angus (her husband) of “The Rewilders.” They love working with couples and helping them to reduce conflict and discord in their relationships by pointing them to their innate wisdom and wellbeing. They co-facilitate private couples’ intensives that rewild relationships back to their natural state of love.

    Rohini is also the author of the ebook Marriage, and she and Angus are co-founders of The 29-Day Rewilding Experience and The Rewilding Community. (rohiniross.com)

  • Kirk’s business and entrepreneurial leadership span 30 years of successful enterprises, with roles as Founder, Chief Creative Officer, Partner, and President/CEO of 400+ people companies and vanguard creative shops recognized globally from Cannes to Hong Kong.

    He coaches high-impact leaders to find their greatest possibility in authentic leadership, purpose, and impact. Kirk is a pioneer in purpose mindset workshop design. He went to grad school in 2004 to earn a Master’s Degree in Spiritual Psychology and then added extensive professional training in coaching technologies like Three Principles, Soul-Centered Leadership, and Success Intelligence. Kirk is a certified graduate of the University of Santa Monica’s Soul-Centered Coaching Program.

    He lives with his wife and the love of his life, Patricia, and his sons, McKinley and Kevin, in Topanga, California. From whom he continues to learn every day. (kirksouder.co)

    • How Kirk came to the decision to amputate his leg—in service to his higher purpose.

    • How he helps his clients explore their own unquestioned attachments.

    • Kirk's moment of dread that changed everything.

    • His journey into greater integrity with himself and his work.

    • The wild magic that can occur when we choose to live from our aliveness.

    • And so much more...

References from the session:

Kirk's Website
Kirk's LinkedIn Profile

  • Hi, I’m Amber. While my title is Life Coach, my work is the alchemy of consciousness. I turn base metal into gold; the gold of Star Consciousness.

    I work with the most committed, high-level artists and creatives. My clients are already great. They have already achieved success. I take clients from great to extraordinary. In the spotlight and behind the scenes, my clients' work spans film, television, theater, design, music, fine art, fashion, and fitness.

    The depth of my clients' inner work guarantees their outer success. Their internal world creates the capacity and safety necessary to share their art with the world in epic fashion. My clients are here to live a BIG life. That’s why they choose me as their coach. (ambershirley.com)

    • How Amber related to her day job while she was growing her coaching practice.

    • What she learned from carrying 23 clients—and how she shifted from hustle to grace.

    • The game she played to create the investment to work with her own coach.

    • What she's learned about withstanding upset.

    • A brilliant reframe on connecting.

    • And so much more...

References from the session:

Amber's Website
Amber's Instagram

  • I have been coaching men and women in creating greater success, joy, and fulfillment for over 15 years. I enjoy supporting clients in launching new businesses, strengthening relationships, transforming careers, growing themselves as leaders, and experiencing greater peace and joy. I love supporting service professionals in growing in their ability to be powerful and effective enrollers—many of whom have experienced results of growing their income two and three times. My clients include corporate executives, business owners, authors, lawyers, television hosts, salespeople, and more.

    • how one email with the message, "call me," changed Carolyn's life forever

    • her process of leaving her corporate job to step into full-time coaching

    • how Carolyn moved through deep loss and ultimately reinvented herself

    • why she started a school for coaches—and you'll hear her fears and doubts from the early days of bringing the idea to life

    • an incredible act of service—this story blew my mind!

    • and more!

  • Amy Hruby is an accomplished executive/leadership coach with a passion for helping leaders discover their purpose and achieve their potential. Her coaching style is holistic-centered, focusing on physical, intellectual, emotional, and spiritual capacity building. Amy's transformative coaching empowers clients to navigate organizational dynamics, uncover blindspots, and develop strong communication skills. Amy's clients include CEOs, senior leaders, lawyers, entrepreneurs, and coaches, and she enjoys working with organizations that make a positive impact.

    She holds a Bachelor's degree in Psychology and a Master's in Spiritual Psychology. Amy is committed to continuous professional development. She is currently writing her first book, The Powerful Words Workbook, and is leading a workshop, Leadership is Life: Be You. Make an Impact, in Brooklyn on September 23, 2023.

    Amy is happily married with two sons and resides in Los Angeles, California.

    • How Amy's upbringing impacted her money mindset and how she shifted beyond that.

    • Her best strategy for success when she was first starting (it included the word "yes").

    • How she partners with Spirit in her work and how she's developed trust in that partnership.

    • Why she became the founding director of The CFJ Coaching Success School and why she chose to let it go a few years later.

    • How she took a month off in her work, bought her first house in LA and so much more!

  • Tarita is a coach, a speaker and an elevating partner. She works with corporations and individuals in creating strong leaders and teams. Leaders that SLOW DOWN in order to SPEED UP. Leaders that ENABLE their teams. Leaders that have high EQ as well as IQ. Leaders that have FOCUS, CLARITY, and PURPOSE.

    She combines radical self-discovery, along with a structured approach, that supports her clients on this journey.

    Her expertise in peak performance, leadership, and organizational development have been formed throughout more than 10 years of working experience around the world with teams, government agencies including a Fortune 10 company.

    • What inspired Tarita to become a coach.

    • How much she made in her first year as a coach and what she implemented the next year to exponentially grow her earnings.

    • How she got into corporate coaching.

    • How her guarded facade that was needed in her corporate work, worked against her in coaching, and how she softened.

    • Fantastic insights/coaching on connecting—including languaging you can use the next time you're in a new environment and want to meet new people.

    • What her business looks like today and more!

  • Steve Chandler is an author, a corporate trainer, and a business and life coach. He has written over 30 books, including the bestsellers Time Warrior, Reinventing Yourself, and The Prosperous Coach (co-authored with Rich Litvin.)

    Steve is the founder and primary practitioner of The Coaching Prosperity School (known as The ACS). This school has been training coaches all over the world for over a decade in practice-building and client acquisition.

    He has been a guest faculty at the University of Santa Monica in their Soul-Centered Leadership Program and also in USM's Soul-Centered Professional Coaching Program. He has also taught at Michael Neill's Supercoach Academy.

    • How Steve became a coach—which wasn't his intention in the beginning.

    • His secret to wealth creation.

    • The "yes" that changed the trajectory of his life.

    • A brilliant reframe on packages.

    • The most astounding act of service I've ever heard. (If you listened to Episode Six with Carolyn Freyer-Jones, you get to hear the full version from the recipient himself!)

    • What his business looks like today and more!

  • Sarah has been a certified Gallup coach and consultant since 2006 and holds Masters in Organizational Leadership. Over the last 17 years, she's worked with thousands of people globally through teaching, coaching, speaking, and facilitation; partnering with them to deepen their self-mastery and supporting them in creating the results they want most. While her heart is working with female entrepreneurs, she works with any human eager and willing to create change in their lives.

    In Sarah's corporate work, she's served leaders of all levels at organizations and brands such as Disney, Gallup, World Vision, YMCA, Hulu, Netflix, Amazon, Adobe, Lululemon, Slack, and Salesforce.

    • The life-changing event that woke her up to leave corporate (after 15 years) and start coaching.

    • How many enrollment conversations she had in her first year, plus her fees, and income generated.

    • The question that brings her back to her North Star.

    • How she let go of dysfunctional striving and allowed more grace into her work and life.

    • Her journey from “not enough” to “enough”.

    • What drives her creativity and how she decides what to launch.

    • And much more!

  • Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income and joy. Her clients range from highly committed coaches and entrepreneurs to executives and career changers.

    With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her books Living Service: The Journey of a Prosperous Coach, and as a contributing author to the #1 Bestseller, When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.

    Melissa loves spending time with her family and friends as well as enjoying the beauty of her favorite windy city, Chicago.

    • How Melissa started her coaching journey while working as a Starbucks barista—in her 40's!

    • Her challenge of surrendering the ego attachment to presenting a certain way in the world — “I’ve got it together. I’m the expert. I don’t need any help.”

    • What it was like to ask for help, and how that level of vulnerability opened her to incredible transformation.

    • Her journey of understanding and living service.

    • How long it took her to cross six figures in her coaching practice.

    • What her practice looks like now.

    • And so much more!

  • Born and raised in a single-parent home in Charleston, WV, Amber attended Point Park University where she received a BFA in musical theater. After landing her dream of working on Broadway, she moved to Los Angeles and left the world of theater to earn an MA in Spiritual Psychology from the University of Santa Monica. She founded two flourishing businesses as a professional coach and facilitator—bodyheart and Fierce Loving, Inc.

    Located in Los Angeles, Amber lives with her husband and two rescue pups. In addition to continuing her own education about leadership, loving, equity, and inclusion, Amber also volunteers at Best Friends Animal Sanctuary. She is committed to living and trusting her truth and helping her clients and community do the same.

    • The when/then pattern (when I have this, then I'll be…) that changed everything and brought me to personal growth.

    • Why I started my coaching practice and what that looked like in the beginning and how it's evolved today.

    • How I came to my decision to use my debt—my biggest shame point—as fuel.

    • Ways my work was impacted by the passing of my dear coach, Michelle Bauman.

    • The importance of a break-up with my then boyfriend, now husband, and what that did for my self-esteem.

    • Ways I met uncertainty and let go of something good before I even knew what the next great would be.

    • And so much more!

  • Devon Bandison, NBA's Go-To Mind Coach and a globally sought-after personal and business coach, hails from the vibrant energy of NYC. His journey began with a basketball scholarship to Belmont Abbey College and extended to the front lines of NYC, where he played a crucial role in developing behavioral health programs.

    With a unique blend of sports, psychology, and leadership expertise, he guides individuals and companies through powerful shifts, combining New York directness with patience and compassion.

    Devon, an international/TEDx speaker and fatherhood thought leader, has been featured in prestigious publications. His book, "Fatherhood is Leadership," was a #1 new release on Amazon in 2017. Devon's impact reaches globally through The Game Changer Experience, a signature leadership group coaching program.

    • How Devon makes decisions about his work and simplifies his practice.

    • The check that changed everything—or at least much of Devon's relationship with money.

    • An exploration of hunger and how to grow it.

    • The best way to live your dream today.

    • What his starting fees and schedules were and what they are today.

    • What it's been like to bring on a team.

    • And so much more...

  • Mary Gallagher is a Certified High Performance Coach, speaker and workshop leader who is passionate about helping people create their next level of success and fulfillment.

    Growing up, Mary played every sport and often was the only girl on all boy teams. Her hard work and dedication paid off with a Division I college basketball scholarship. Although a devastating sports injury altered her athletic path, she remains an avid sports fan and loves helping her clients elevate their mental game and emotional mastery in pursuit of their goals.

    With a Master's in Education from Stanford University, plus extensive training in business, sales and leadership, she guides executives, entrepreneurs, coaches, athletes and teams in making the impossible possible and leading authentic and empowered lives.

    • The devastating injury that impacted Mary at 18—and then a different injury that changed her in her 30's after she was already a successful coach—and how she used both of these experiences in service to her growth and healing.

    • How Mary relates to making decisions. Her philosophy here is powerful!

    • What Mary's schedule looked like in her first year of coaching.

    • How much Mary made in year 1, 2 and 3 as a coach, plus her fees and how she grew them.

    • What helped Mary dream again after her young world was shattered by an injury.

    • How Mary opened herself to the fullness of her life and broke the cycle of prioritizing work at the sacrifice of most other areas.

    • And so much more...

  • In 2003, Ron founded Aligned Action, a strategy-focused executive coaching and advisory firm. Ron Wilder serves as a strategic advisor, coach, and teacher to business leaders worldwide. He works with CEOs, business owners, executives, and entrepreneurs – in companies ranging in size from one-person start-ups to Fortune 500 corporations.

    Ron is also an active practitioner and student of the martial arts. After earning a black belt in Ki Bon Sool, he is currently focused on learning Gracie Jiu-Jitsu.

    His most recent endeavor, the CEO Dojo, combines his 20 years of coaching and martial arts study to provide a place for leaders to blaze their own trail. He lives outside of Raleigh, North Carolina with his wife and two daughters.

    • Two of the most impactful questions to ask someone in the enrollment process.

    • The "WTF" moment that caused him to wake up and either go all-in on his business or get a job. (Hint: This involved his wife!)

    • How Ron enrolled his first few clients.

    • The best question to ask a CEO when setting up the payment process.

    • How Ron responded when a client said, “I need you to lead me. Can you do that?”

    • Why “coulds” can be just as dangerous as “shoulds”.

    • And so much more...

References from the session:

Ron's Website
Ron’s Books

  • Kamin is an International Rapid Business Transformation Coach, a sought-out expert by other coaches, a Coaches Coach. Her unique expertise is to help her clients clear hidden barriers to achieving greater success and fulfillment in their businesses, as well as all areas of their life. Kamin is also a keynote speaker and conducts workshops on various leadership topics for corporate and military, and is a frequent podcast show guest.

    She has the distinction of being the U.S. Navy's first female African American helicopter pilot. Kamin is also a philanthropist and creator of a feature-length documentary, Courage to Thrive, devoted to transforming generational poverty into creating generational wealth.

    • The decision Kamin made when she enlisted in the Navy that changed everything—including a shift in how she saw herself (aka scaredy cat to courageous woman).

    • Life-changing lessons she learned from going through bankruptcy and foreclosures on not one, but two houses.

    • Why she kept those financial "failures" secret from her family.

    • How she moved through her shame.

    • The game-changing lesson from Steve Chandler that turned Kamin's dried-up bank account around.

    • A highly effective way to use your calendar for scheduling clients.

    • How Kamin booked her Tedx Talk!

    • and more!

  • Veronica practices courage and creativity always. She believes that we are all more than what we have become, and that we already possesses the resourcefulness and wisdom to reach our highest potential.

    Veronica's 19+ years of providing professionals with the tools necessary to become successful leaders includes partnering with diverse global business professionals, and engaging with leaders around the world. She's facilitated leadership impact off-sites in Singapore, Sydney, London, Paris, Milan, Dublin, and across the USA.

    Veronica hails from New York City, her cherished hometown. In her first career of 12 years, she was based in Los Angeles, and served in leadership, producing over 1000 hours of content for HBO, Showtime, 20th Century Fox, Paramount, Viacom, and Universal.

    She holds a M.A. in Spiritual Psychology, a Professional Coaching Certification from the University of Santa Monica, and several Dale Carnegie leadership certifications. Veronica lives in her beloved adopted city, New Orleans.

    • how Veronica fulfilled her lifelong dream of moving to New Orleans and built her community and business there. She provides a specific, highly successful strategy for community-building, so pay attention!

    • the importance of saying yes before you're ready, faking it before you make it, and putting yourself in positions that cause you to grow.

    • the powerful coaching Steve Chandler offered by email that moved Veronica into action.

    • the benefits of going all in and betting on yourself.

    • how she got paid to learn enrollment from the greats—Steve Chandler and Carolyn Freyer-Jones!

    • how she traveled for three months in Europe and continued to grow her business and more!

  • In the summer of 2005, six women made national news when they appeared on a Times Square billboard, dressed only in their underwear. The mission: “make more women feel beautiful by widening the stereotypical theme of beauty and inspiring women to take great care of themselves.”

    Suddenly, Stacy, was thrust into the national spotlight. As one of the real women featured, Stacy quickly emerged as a spokeswoman for body positivity. She appeared on the Today Show, CNN, Ellen, Dr. Phil, Tyra, and Oprah (twice).

    After meeting and hearing so many different women’s stories, Stacy quickly became obsessed with helping more women connect to their own capability. Since then, Stacy has committed her coaching and speaking career to helping leaders re-connect to their power, unleash their confidence and move their organizations and lives forward. Stacy works with leaders who are ready to release outdated stories and create their world from a place of experimenting and play.

    • Stacy's journey with the Dove Campaign for Real Beauty—including being on Oprah!

    • Why she chose the "safe & secure" path of corporate work and how she broke free of that and launched her highly successful speaking career. 

    • How the pattern of force and caring for others over herself impeded her growth and how her body helped her create a different way of being. 

    • The "disaster" of her first coaching client and her decision to stop coaching.

    • The value of building experiments vs. building stories!

    • How she let go of the judgment she had of coaches and allowed herself to be one, and find “home” in this profession.

    • Clear guidance for how to begin a speaking career and so much more!

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Testimonials

  • Carolyn Freyer-Jones

    author, master coach and creator of the CFJ Coaching Success School

    "There are many coaches out there who work with coaches in their businesses.

    None of them are Amber Krzys. I have witnessed Amber help coaches go from under earning to finally earning, and from a modest income to an excellent one (multiple six-figures). She's not a good coach of coaches—she's a great one. That's why she's on the faculty at the CFJ Coaching Success School and it's why I know that if a coach gets to work with her one-on-one, great things are going to happen. She coaches deeply on the inner terrain and the outer one with deep love and dedication. Any coach I know who’s worked with Amber considers it one of the best decisions that they have EVER made."

  • Devon Bandison

    author and the go to Mind Coach of the NBA

    "Amber Krzys is a one of a kind human being and you will be hard pressed to find someone with her special combination of love, generosity, listening and commitment to service in the world. She has dedicated her life to making a difference and she delivers in such a fiercely loving way. I've come to know some of the people who Amber has worked with as a coach and have witnessed the results they have achieved as a result. Both the outer transformation (income, relationships, business etc.) and most importantly the inner transformation (presence, peace, spaciousness, fulfillment). Amber is a coach that you want in your corner if you're ready to uplevel your life."

  • Rohini Ross

    mentor, coach and co-founder of The Rewilders

    “Amber Krzys is more than just an exceptional coach and speaker; she is a transformative force in the lives of those fortunate enough to work with her. With a profound ability to connect on a deep, soulful level, Amber has an innate talent for helping her clients break free from limitations. Her genuine compassion blends seamlessly with her direct approach, creating a dynamic coaching style that empowers individuals to make meaningful progress and achieve their goals within a nurturing and supportive environment.

    What sets Amber apart is her unwavering commitment to personal growth and learning. She exemplifies the principles she teaches, living her own life as a testament to the power of authentic success. Amber's dedication to her journey gives her a unique perspective and invaluable wisdom to guide others toward awakening their full potential.”

  • Jacqui Mendez

    Licensed Family Therapist and Professional Life Coach

    “Working with amber has been life changing. In a very short time, I was able to drop old stories, gain clarity on how I love to serve and anchor into my own style of leadership. I co-created a thriving hybrid coaching-psychotherapeutic practice meeting my financial goals in less than 6 months. And, I did this without having to work harder or sacrifice more.

    In my work with Amber, I experienced what it really means to co-create with Spirit and relax into completing one thing at a time with great love and care. I was able to see where my medicine is needed in the world and how to offer it with much grace and ease.

    I am so grateful for Amber’s love, encouragement and her ability to mirror back to me who I really am in those moments when I had forgotten.”

  • Mary Hyatt

    Writer, Coach, doTERRA Leader

    “Working with amber has been one of the greatest gifts in my life. I started working with her when I was at a place of new leadership with my company and didn't know what I needed to do in order to move to the next level. Since working with amber I have more than doubled my income, I have been able to reduce/eliminate the things that were sucking my energy and instead focus on where my greatest strengths were. On top of that, I've been able to hone in on what is most important and valuable to me in order to find the sweet joy of life and of work. Amber has a unique ability to walk you through some of your deepest questions and your darkest fears to come to a place of acceptance of your greatness that leaves you feeling incredibly empowered and valuable.”

about amber

Born and raised in a single-parent home in Charleston, WV, Amber attended Point Park University where she received a BFA in musical theater. She moved to New York City to pursue her passion of acting, ultimately working on Broadway and touring with the musical Mamma Mia. In 2009, she left the world of theater and earned an MA in Spiritual Psychology from the University of Santa Monica. She founded two flourishing businesses as a professional coach and facilitator—bodyheart and Fierce Loving, Inc.

Amber has a thriving coaching practice where she serves a wide range of individuals, including artists, producers, moms/dads, small business owners, coaches, and corporate and creative executives. She also creates and facilitates her own coaching groups for discovering, living and trusting your truth.

Amber’s work as an international speaker has been featured at TEDx Malibu, MSN, the White House blog (Obama administration), Camp Climb, University of Southern California, Penn State University and more. She is on guest faculty for The CFJ Coaching Success School, a six month program for coaches teaching on the art of client acquisition through serving. 

Located in Los Angeles, Amber lives with her husband and two rescue pups. In addition to continuing her own education about leadership, loving, equity, and inclusion, Amber also volunteers at Best Friends Animal Sanctuary. She is committed to living and trusting her truth and helping her clients and community do the same.

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