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For a decade, I've used The Prosperous Coach approach to build my business with great success. I love its intimate, relationship-based nature and the way it empowers coaches to create clients anytime, anywhere. However, I've come to see a misunderstanding lingering beneath the surface that implies that higher fees equate to better coaching and greater success; that somehow the ultimate goal is to get your first $50K, $75K, or $100K+ client. Many leaders in this approach say setting fees is personal, yet the perceived pressure to charge more often overshadows that truth.

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